Author profile photo

VP, GTM Strategy

Anja McKinley

As VP of GTM Strategy, Anja McKinley leverages over a decade of experience in demand generation and revenue operations to drive measurable growth. She excels at aligning marketing, sales, and product teams, using data-driven insights to accelerate pipeline velocity and deliver genuine business impact.

Connect on LinkedIn

Articles by this Author

Blog post thumbnail

Why Small‑to‑Mid Portfolio Operators Are Getting Left Behind by Property Management Software

Read more
Blog post thumbnail

5 Signs Your Property Management Stack Is Costing You More Than Your Software

Read more
Blog post thumbnail

PIC vs. TRACS: Which HUD Submission System Do You Actually Need — and Why RAD Changes the Answer

Read more
Blog post thumbnail

How to Submit HUD-50059s via TRACS Without Triggering Errors(And what to do when they happen anyway)

Read more
Blog post thumbnail

What the March 2026 PIH Rescissions Mean for Affordable Housing Owners

Read more
Blog post thumbnail

The 8609 Bottleneck Nobody Talks About: Why Your PM Software Data Quality Determines Your LIHTC Timeline

Read more
Blog post thumbnail

The Real Cost of Running Three Systems to Do One Job

Read more
Blog post thumbnail

What Manual TRACS Submissions Actually Cost a Small Housing Authority

Read more
Blog post thumbnail

AI in Property Management 2026: What's Real, What's Hype, What's Still Marketing

Read more
Blog post thumbnail

The Real Cost of Manual HUD TRACS Submissions: A Guide for Small PHAs

Read more
Blog post thumbnail

What 7.3% Vacancy Actually Costs — And How to Recover It Fastest

Read more
Blog post thumbnail

Manual HUD Recertification Is Costing Your Team More Than You Think

Read more
Blog post thumbnail

5 Essential Features Every Affordable Housing Management Software Should Have

Read more
Blog post thumbnail

What HOA Board Members Actually Need From Management Software

Read more
Blog post thumbnail

Best Practices for Managing Multifamily Property (100-5000 Units)

Read more
Blog post thumbnail

Tenant Portal Adoption: Getting Residents to Actually Use It

Read more
Blog post thumbnail

Future of Property Software: Predictive Maintenance & Resident Portals

Read more
Blog post thumbnail

Why Property Management Software Fails

Read more
Blog post thumbnail

Switching Property Management Software in 3 Days: Step-by-Step Guide

Read more
Blog post thumbnail

How a 500-Unit Affordable Housing Portfolio Cut Compliance Time by 70%

Read more
Blog post thumbnail

How Alpha Management Solved Affordable Housing Software Problems with ExactEstate

Read more
Blog post thumbnail

Why Property Management Software Fails (and How to Choose Better)

Read more
Blog post thumbnail

The Best Affordable Housing Conferences in 2026

Read more
Blog post thumbnail

Why Income Verification Matters More Than Ever in Property Management

Read more
Blog post thumbnail

Why Do Property Managers Need to Attend Trade Shows?

Read more
Blog post thumbnail

What You Need To Know About Tenant Screening

Read more
Blog post thumbnail

Why 'Steering' Housing Prospects is Bad Practice

Read more
Blog post thumbnail

What You Need To Know About Low-Income Housing Tax Credits

Read more
Blog post thumbnail

What Are Resident Benefits Packages, Should You Use Them?

Read more
Blog post thumbnail

Using Spreadsheets vs. Property Management Software

Read more
Blog post thumbnail

Unlocking the Benefits of Maintenance Tracking Software

Read more
Blog post thumbnail

Tips for Attracting Ideal Residents in Affordable Housing

Read more
Blog post thumbnail

Understanding CAM in Property Management

Read more
Blog post thumbnail

Transforming Property Management: Emerging Software Trends

Read more
Blog post thumbnail

Top Post-COVID Property Management Tech Trends

Read more
Blog post thumbnail

Top 5 Senior Housing Property Manager Skills

Read more
Blog post thumbnail

Tips to Avoid Drug Production at Your Rental Properties

Read more
Blog post thumbnail

The Top 5 Single-Family Conferences You Should Be Attending

Read more
Blog post thumbnail

The Risks of Cash Payments for Property Managers

Read more
Blog post thumbnail

The Pros and Cons of Short-Term and Long-Term Leases

Read more
Blog post thumbnail

How to Improve Resident Satisfaction in Property Management

Read more
Blog post thumbnail

The Pros and Cons of Allowing Pets in Your Rental Property

Read more
Blog post thumbnail

The Impact of Generative AI on Multifamily Operations

Read more
Blog post thumbnail

The Future of Multifamily Investment and Finance

Read more
Blog post thumbnail

The Difficulties Surrounding Student Housing Apartments

Read more
Blog post thumbnail

The Cost of Tenant Turnover: It's Pricier Than You May Think!

Read more
Blog post thumbnail

The Complete Guide to Renters' Insurance for Property Managers

Read more
Blog post thumbnail

The Challenges and Solutions of Property Management Technology

Read more
Blog post thumbnail

The Best Quickbooks Integration for Your Business

Read more
Blog post thumbnail

The Benefits of Online Leasing and Digital Signatures

Read more
Blog post thumbnail

Tenant Screening, Keep Liabilities Out!

Read more
Blog post thumbnail

Supply and Demand Dynamics in the Real Estate Industry

Read more
Blog post thumbnail

Student Housing Inspections: What to Know

Read more
Blog post thumbnail

Student Housing Apartments and Pool Safety: 6 Ideas

Read more
Blog post thumbnail

Stop Wasting Hours on HUD Voucher Applications

Read more
Blog post thumbnail

SEO vs. SEM: Key Differences for Rental Property Sites

Read more
Blog post thumbnail

Revolutionizing Affordable Housing Property Management - Part 1

Read more
Blog post thumbnail

Revolutionizing Affordable Housing - Part 3

Read more
Blog post thumbnail

Rescue from Chaos: Property Software Knights!

Read more
Blog post thumbnail

Rental Walkthrough: A Checklist for Property Managers

Read more
Blog post thumbnail

Remote Work Culture: 9 Tips for Success

Read more
Blog post thumbnail

Property Software: Why Customer Service Matters?

Read more
Blog post thumbnail

Property Managers: Guarding Against Chargebacks

Read more
Blog post thumbnail

Property Managers: 4 Reasons to Demand Renters Insurance

Read more
Blog post thumbnail

Property Management Software: Your Silent Therapist!

Read more
Blog post thumbnail

Property Management Software: Your Unseen Superhero!

Read more
Blog post thumbnail

Perfect Options to Pet-proof Your Rental Property

Read more
Blog post thumbnail

New Property Management Staff Training Feature

Read more
Blog post thumbnail

Navigating Mixed-Income Housing Complexities

Read more
Blog post thumbnail

Military Housing vs. Affordable Housing

Read more
Blog post thumbnail

Master Rentals: Weekly Report Template

Read more
Blog post thumbnail

What Software Provides Reliable Maintenance Request Management for Landlords?

Read more
Blog post thumbnail

Landlords vs Property Managers: What is the Difference?

Read more
Blog post thumbnail

Key Features in Student Housing Management Software

Read more
Blog post thumbnail

How to Market Multifamily Apartments With a Small Budget

Read more
Blog post thumbnail

How To Survive Your First Semester as an Off-Campus Student?

Read more
Blog post thumbnail

How These 6 Rental Amenities Will Attract More Residents!

Read more
Blog post thumbnail

House vs. Apartment Rentals: Key Differences

Read more
Blog post thumbnail

Holy Moley, Navigating the New Housing Market Is Tough, What Now?

Read more
Blog post thumbnail

Hidden Rental Property Costs That Can Sabotage Your Profits

Read more
Blog post thumbnail

Hidden Costs of Bad Software: How to Protect Your Property Business

Read more
Blog post thumbnail

Feature Update - April 2024

Read more
Blog post thumbnail

Feature Enhancement - Resident Payment

Read more
Blog post thumbnail

Fair Housing: Key Considerations for Property Managers

Read more
Blog post thumbnail

ExactEstate vs Fortress: A Comparison for Property Managers

Read more
Blog post thumbnail

ExactEstate Wins 4th Consecutive G2 Best Support Award

Read more
Blog post thumbnail

ExactEstate Achieves SOC 2 Type 2 Certification

Read more
Blog post thumbnail

Eviction Woes? Conflict Resolution Tips for Landlords

Read more
Blog post thumbnail

Dealing with a Septic Tank Explosion at Your Rental

Read more
Blog post thumbnail

Boost Single-Family Resident Retention: 4 Proven Ways

Read more
Blog post thumbnail

Beyond Basics: Creative Ways to Attract Gen Z Renters

Read more
Blog post thumbnail

Better Tenant Relations: Built in 3 Steps

Read more
Blog post thumbnail

Best Ways to Avoid Renting to Nightmare Tenants

Read more
Blog post thumbnail

Attracting Tenants: Online Leasing for Multifamily

Read more
Blog post thumbnail

AppFolio vs ExactEstate: A Guide to Choosing the Best PMS

Read more
Blog post thumbnail

Are Tiny Homes Profitable Enough to be Rented?

Read more
Blog post thumbnail

Affordable Housing Software for Residents and Managers

Read more
Blog post thumbnail

All You Need To Know About Prices and Trends for Apartments

Read more
Blog post thumbnail

Affordable Housing Property Management Software to Consider

Read more
Blog post thumbnail

9 Email Templates for Property Management To Use Today

Read more

Stay Ahead in Property Management

Get tips, case studies, and industry insights, delivered straight to your inbox.

Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.